Learning at Work Week: why lifelong learning matters more than ever

This week, we’re celebrating Learning at Work Week: it’s a time to spotlight the value of learning in all areas of life. In a fast-paced world, it’s easy to think learning only happens in formal settings, a course here and there. But for me, learning is something that happens every day and it’s how we evolve as professionals and as individuals. Personally, learning is a big part of my life, in my work and my own personal journey.

Right now, I’m currently studying for a PhD in digital ethics which explores how we can use technologies in a responsible and ethical way. It’s a huge topic, and one that becomes more important every day as AI and social media influence our work. Just recently, I was awarded the Chartered Marketer status from the Chartered Institute of Marketing, something I’m incredibly proud of. Achieving Chartered status and studying for a doctorate is something I’ve worked for a long time and it’s a recognition of consistent learning, development and continual growth. It requires time, discipline, and a lot of motivation outside of the usual 9 to 5, but for me, it’s always felt worthwhile.

At our agency, learning is part of our culture. Working within the construction and built environment sector, we know just how important it is to stay on top of what’s happening. In this industry, staying current is not optional, it’s essential. The construction landscape keeps changing with new digital tools and platforms and shifting regulations and standards. That’s why ongoing learning is so critical. We’re firm believers in “practice what you preach”. So, our team regularly takes part in webinars, training sessions, shares insights, and sets aside time for growth. This could mean diving into new marketing trends, playing around with emerging AI tools, or learning new skills like video editing and animation.

We also offer external training sessions for our clients, covering practical, hands-on topics like:

•       Crisis and issues management
•       Social media strategy and content creation
•       Social media photography
•       Media training
•       WordPress CMS and website management

These sessions aren’t off-the-shelf. They’re shaped around real needs and delivered with clarity, care, and energy. It’s all part of our mission to empower the people we work with, not just deliver for them.

One example I love is our work with Pyroguard, specialists in fire safety glass systems. Their work goes beyond products; they’re committed to knowledge-sharing too. Together, we’ve helped create their on-demand RIBA-approved CPD seminar, “Fire Safety Glazing: A System Not a Product”. It’s a brilliant example of lifelong learning in action, helping architects and specifiers stay informed, compliant, and confident when it comes to safety-critical decisions.

For me, good marketing doesn’t only mean smart campaigns or powerful visuals – it’s about honesty. It’s about using our skills to teach, support, and build trust. That’s why learning is important, it keeps us sharp but also grounded. We learn to do things better, not just do more things.