Published - 25th November 2025
2025 has been quite a year for us and we’re not quite finished yet as we spend the last few of those 253 (ish) working days wrapping up on campaigns and planning how we can hit the ground running in the New Year.
As a multi-disciplined specialist marketing agency, we are much like your favourite tub of Christmas chocolates, offering lots of choice and variety! With no two days the same, and each of our clients treated as individuals with a bespoke service that is tailored to their exact needs, we don’t believe in ‘marketing by numbers’ but sometimes it’s good to reflect on just how much great work we have done.
From welcoming new companies to our roster to continuing to support our existing retained clients, here are some of our highlights from the last twelve months.
It would be impossible to calculate just how many words have been written by our PR team this year but let’s just say that it’s a lot! More important than quantity though is quality, and our team of experienced PR strategists and copywriters know just how to help our clients convey their key messages in a persuasive and engaging way. Media coverage is a great way to benchmark this success of our PR activity but unlike more generalist agencies, we are just as skilled in identifying opportunities for our clients in the mainstream press as we are in the more niche titles specific to the different sectors and audience that make up the construction industry. Our targeted approach to media relations has seen over 700 pieces of press coverage generated for our PR clients over the last year, in titles as diverse as Construction News and RIBA Journal, to Windows Active and International Fire Safety Journal. Long-terms clients Senior Architectural Systems and Glidevale Protect have both enjoyed a bumper year for press coverage as we worked with them to maximise exposure across earned and paid media.
This year, our team has also been flexing their copywriting muscles through various awards campaigns, writing and submitting 14 different award entries for schemes across different sectors and leading our clients to eight nominations and (to date) two wins! Congratulations to our client S Jones Containers who have had a fantastic year for awards -made even more special by the fact that this was the first time they had entered any!
If there is one of our services that really lends itself to quantifiable results, it’s PPC and our team has been hard at work navigating this often complex marketing channel and more importantly, ensuring our clients see real value for money. This year, our PPC activity achieved over 15 campaigns across Google and various sectors, each running for an average of two months. Collectively, these campaigns generated thousands of impressions and clicks, driving high-quality traffic and measurable results for our clients. A big part of this work included multiple product focused awareness campaigns. In these campaigns our goal was to get the right products in front of industry professionals right when they’re researching or planning their work. Raising product visibility early in the decision process can make a huge difference in B2B marketing. Our ads also directed interested users to specific landing pages featuring useful information, so they could explore product details. With an average click-through rate of 3–4%, our ads consistently outperformed industry benchmarks, delivering strong engagement and visibility.
Alongside our paid campaigns, we also completed 12 comprehensive SEO audits, helping clients identify new growth opportunities, strengthen site health, and improve organic performance. The SEO audits covered everything from technical improvements and crawlability checks, through to competitor analysis, keyword opportunities and content structure. For many clients, this gave them clear, actionable next steps and a better understanding of how their website is currently performing and where the most impactful improvements can be made. These audits have helped lay the groundwork for sustained visibility and better search rankings heading into 2026.
Between the creation of countless content plans and staying up to speed with the changing algorithms across multiple platforms, throughout 2025 our social media team has been working hard to maximise results for our clients via this vital owned media channel.
We have delivered a combined total of 110 paid ads across LinkedIn, X, Facebook, Instagram and Pinterest, with each one expertly tailored to meet the unique goals of our clients and drive meaningful engagement. On the organic side, our team has published over 800 posts and executed 38 targeted campaigns, helping our clients stay connected with their existing audiences and increase brand visibility, as well as gaining new followers. Behind the scenes, we also produced 86 detailed social media reports, which have given our clients the insights they need to track performance and ensure their social media strategy is always on point.
In addition to these results, we have continued to refine our approach by exploring new features unlocked on social media platforms and optimising our internal processes to create compelling campaigns to help strengthen and build our clients brand visibility.
Our web and digital team has had a busy year supporting over 20 clients with everything from ongoing site maintenance to bespoke component builds. In 2025, we launched a brand-new website for Artec Fire and delivered 12 major upgrades for many of our other clients, including interactive tools, refreshed homepages, and improved product pages. One of our biggest and best projects was the creation of 14 individual new supplier pages for CCF, alongside a range of supporting content to enhance user experience and drive engagement via our wider marketing campaign activity.
Behind the scenes, we developed a proprietary GDPR cookie notice plugin to help clients stay compliant and user-friendly and you can read more about the importance of this in our recent blog. Our team also completed four in-depth audits and SEO improvements for our clients Novus Property Solutions, Glidevale Protect, Passivent and Kingfisher, helping to boost visibility and performance. And just when you think we couldn’t squeeze any more out of 2025, we have also worked closely with our PR team and directly with our clients to publish more than 50 blog posts, news stories and case studies!
Our design team has had a packed year, working across a wide variety of creative projects – from brochures and pull-up banners to personalised merchandise and complex 3D technical renders. As well as supporting the wider team on numerous integrated marketing campaigns, the team has created over 397 social graphics, designed some 75 print and digital adverts, filmed and edited 24 videos, produced 76 eshots, and worked on two major events!
One of the standout highlights was the CCF and Keyline colleague conferences, a major project that brought together every aspect of our design expertise from brand and theme development through to artwork, logistics, and print management.
2025 also saw the team embrace AI tools in a more strategic way, using them to streamline tasks such as retouching and brief refinement. This has enabled us to dedicate more of our clients’ budgets to what we do best, which is applying creativity to deliver designs that not only look great but achieve real results.
As we wrap up 2025, one thing we never lose sight of is the importance of measuring success. Across the year we’ve produced hundreds of reports, tracked thousands of data points, and analysed countless campaign metrics, all to ensure our clients can see the tangible impact of their investment. From monitoring over 700 pieces of press coverage to recording double‑digit increases in social engagement and steady climbs in search rankings, we make sure the numbers tell the story. By putting clear evidence of ROI at the heart of everything we do, we give our clients not just great marketing but great value for money.
And with another 250‑plus working days waiting for us in 2026, we’re ready to turn those numbers into even bigger wins. A huge thank you to all our clients for being part of this journey — your trust and collaboration really does help make every campaign count!
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