Top tips for engaging with awareness days

Engaging with awareness days is a golden opportunity for companies to boost brand visibility, showcase expertise, and give a boost to social media platforms. They can also provide inspiration for web content such as blogs and articles, and depending on the topic and your preference, can even help shape events or bigger marketing initiatives. 

But there’s a right way to do it—and a few pitfalls to avoid. That’s why we have created this handy guide to help!

Do’s and Don’ts: A Best Practice Guide

 Do:

• Be authentic – Engage with awareness days that genuinely align with your business and your values. Don’t jump on the bandwagon unless you have something to say – and claim you can back up.
• Plan ahead – Last-minute and rushed posts won’t cut through the noise. Add key awareness days to your content calendar so you can create thoughtful, engaging content well ahead of time.
• Make it interesting – Avoid the same old well-worn messages. Post behind-the-scenes videos, employee stories, or a ‘myth-busting’ thread—whatever engages your audience  and makes your post that little bit different.
• Use official hashtags – If you want to be part of the wider conversation (and get those all-important impressions), make sure to use the official hashtags and if you can, tag the creator of the awareness day.

 Don’t:

• Force it – If it’s got nothing to do with your industry, don’t shoehorn it in. There are plenty of days to choose from but if nothing quite hits the mark, you could take direct action and create your own! That’s what we helped our client Senior Architectural Systems do with the annual Aluminium Day event.
• Greenwash – This is a big issue for all companies but particularly those working in the construction industry. If you’re posting about sustainability, make sure your company is actually doing something about it. People can spot vague, unverified eco-claims a mile off.
• Overdo It – Jumping on too many awareness days can make your brand look scattered and disingenuous. Always choose quality content over quantity! 

Here to help

Our PR and social media team here at Harris Creative have years’ of experience in crafting content and building campaigns around key industry awareness days. By carefully selecting the most relevant events and approaching them with authenticity, creativity, and a bit of strategic planning, construction companies can engage audiences, build their brand, and depending on the topic, have a little fun along the way. To give you a head start, we have compiled some of the most popular awareness days here.