Published - 3rd September 2026
The construction sector is a competitive space, with contractors, distributors, and product manufacturers aiming to stand out from the crowd.
A well-functioning website is an essential showcase of your brand, which is why we recommend keeping it finely-tuned to provide a smooth and informative user experience (UX). Sometimes that means a full rebuild – but sometimes a retune can have a big impact.
Here are five quick wins that can make a big difference to your website – and help keep your customers’ eyes on your brand.
Adding some simple movement to your website can give it a more modern and sophisticated feel. More than that: it can encourage users to take particular actions, like scrolling to discover more.
This can look like subtle scroll animations, hover states, and micro-interactions. For example, on Artec Fire’s website, which we built recently, a scroll animation on the ‘services’ menu encourages users to discover the full range of services that Artec Fire offers, which was a core requirement for the site.
This is simple to implement, as most modern page builders come with built-in animation features. If your site doesn’t have this option, but is otherwise still functioning well, animation can often be easily achieved using CSS or JavaScript additions, without your site needing a full rebuild. Our web developers can talk you through the options.
Whether you are showcasing products, projects, or services, we always advise clients to ensure they use good quality photography on their website. But used unwisely, large images can affect page load speeds, which negatively impacts on UX and on your SEO performance. But there is a quick win available: using image lightboxes.
Image lightboxes allow sites to display smaller images gallery-style, keeping load-speeds fast, but with the option for users to click images to enlarge and view them as an overlay. This lets users view the images in more detail and means that the larger image displays on demand. If our developers have access to your source code, they can implement this improvement in a day or less, offering a better UX and better page performance with a cost-effective and time-efficient update.
You likely have card images on your website already: images overlaid with titles or captions that represent a product or case study, usually in a grid or list formation – such as on our client Novus Property Solution’s website. The call to action here is for users to click through to access the full information.
But on some sites, only the text is clickable, which is a missed opportunity and an annoyance for users: a better solution is to make the whole card – or at least the image itself – clickable. This makes it easier for users to access the information, as the image is the bigger target, and the most visually arresting part of the card.
Depending on which theme builder your website developer used, this is very easily achievable. And even for bespoke sites such as those Harris Creative builds, this is a markup or CSS fix, rather than a design change, making it a pretty straightforward change.
Some website footers are effectively dead space, acting as nothing more than a sitemap. Instead, you should turn your footer into something useful, such as adding in contact details, key links, trust signals like accreditations or key logos, and a mini call to action.
Your footer is often the final thing a visitor sees on your site before opting to click away from it, so adding something that is useful for them gives you another chance to offer useful information or convert the visitor.
This one might seem obvious, but when we scope out website projects for new clients, it’s often the first thing we highlight.
Your home page hero section is often the first impression a prospective customer gets of your site. If your hero is cluttered or confusing or just plain dull, it can be the reason for the users dropping off your site, so it’s well worth rethinking the message above the fold to ensure it’s clear and engaging, with a strong call to action that encourages users to stick around. Our recent work with BOYCO is an example of what this looks like when it’s done well.
The catch? It’s not always a quick win. Your hero needs to work hand-in-hand with your wider branding, which means it needs to have a solid strategy behind it, and may require you and your design and web development agency colleagues to spend some time exploring the messaging. But when done correctly, the return on investment makes it all worthwhile.
If you know your website needs some attention, but you’re not sure where to start, check out our recent work or contact us to talk it over.
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