Our approach to AI

At Harris Creative, we use AI to support our services, but not to replace our team’s creativity and expertise. This policy sets out how we use AI in an ethical and transparent way that aligns with our values.

What we mean by AI

We use “AI” to refer to tools including, but not limited to, ChatGPT, Microsoft CoPilot, Jasper, Canvas AI, Adobe Suite and more that are being used to help generate content, create or modify images, or support data analysis.

How we use AI

We may use AI to:

• Brainstorm campaign and content ideas and prepare first drafts
• Summarise technical information into user-friendly format
• Support SEO and keyword research
• Feed visual inspiration
• Make simple amends to graphics and images in visual assets
• Assist with research and problem-solving
• Support reporting

Our AI principles:

• Privacy and confidentiality: We do not insert personal, sensitive, or client-protected data into open-source AI systems such as ChatGPT. All materials and data involving confidential information are handled securely.
• Human input and oversight is essential: Every piece of AI-assisted content is reviewed, refined, and approved by a member of our team before it reaches a client or the public.
• Transparency: If AI has played a meaningful role in final deliverables, we’ll let you know.
• Honesty: We’re committed to building trust and being honest with our clients and audience about AI use.

Our team’s Do’s and Don’ts

Do:

• Use AI to support an idea
• Credit AI where appropriate
• Check and verify facts
• Keep client data safe
• Use only approved AI tools

Don’t:

• Replace team brainstorming with AI prompts
• Send or publish AI content without review
• Replace your creativity with AI
• Use AI for building tailored strategies
• Ignore copyright risks and plagiarism

Why it’s important to us

We work in sectors where trust, accuracy, and authenticity are critical. We see AI as an enhancement to our services, and not a shortcut or replacement of our team’s knowledge, creativity and expertise. We want to stay ahead of the game, while keeping quality and integrity at the heart of what we do.

If you have any questions related to our AI policy, please get in touch at hello@harris-creative.co.uk