Merchants and distributors are the backbone of the UK’s construction industry – connecting manufacturers with contractors, developers, and tradespeople. In such a highly competitive marketplace, it’s vital to balance product availability with reliable, up-to-date product knowledge and promoting your service and your people must play an important part of any marketing activity.
And while getting products to site in a timely and efficient manner is the primary goal, with sustainability targets being implemented across the construction industry, any improvements merchants and distributors can make to their own operations will have an impact on the projects they’re involved in. Increasingly the various links in the supply chain are working together much more closely to improve overall project efficiencies which can only be a good thing.
As a specialist marketing agency, we understand the unique needs of merchants and distributors in the construction industry. Our tailored strategies help position your business as a trusted and indispensable partner in the supply chain. We craft campaigns that highlight your strengths and help set you apart from your competitors.
We have experience of working with both traditional and online-based merchants and in providing effective and multi-channel activities that offer excellent ROI. Additionally, we can spotlight your efforts in sustainable procurement practices, such as promoting and compliant building materials and efficient supply chain solutions, ensuring your brand resonates with the modern construction values held by your customer base.