Specifiers and Professional Services
The scope of professional services within the construction sector is wide-reaching. From project management, surveying and architectural design to engineering, cost management and sustainability services, these knowledgeable professionals work to keep complex construction projects on track.
Specifiers and professional service providers can also be responsible for ensuring a project meets key targets such as embodied or operational carbon of a build so they take both a micro and macro approach to each project. Established professional bodies such as Royal Institute of British Architects (RIBA), Royal Institution of Chartered Surveyors (RICS) and Chartered Institution of Building Services Engineers (CIBSE) support these vital services and the work that they do within the construction sector.
Marketing your professional services expertise for the construction and built environment sector requires a strategic approach that resonates with your target audience, whether they are architects, engineers, contractors, surveyors, or project managers. Reaching the right clients and building your reputation in a competitive marketplace demands a specialised marketing strategy that is creative, credible and cost-effective.
Targeted marketing tactics
At Harris Creative we specialise in marketing for construction professionals, helping firms grow by increasing visibility, generating high-quality leads, and promoting your expertise across a mix of channels and media outlets that maximise paid, earned and owned coverage. Our focus is on helping building specifiers, structural consultants, and industrial building consultants communicate their value, differentiate their services, and build their brand.
In an industry increasingly focused on sustainability, safety, and compliance with complex regulations, our marketing strategies are designed to position your firm as a trusted authority.
We offer a full suite of marketing services for construction consultants, whether you need help creating a robust PR and crisis communication strategy, growing your presence on LinkedIn, focus on lead generation, or explore various digital marketing tactics. Our team works closely with you to craft a personalised marketing strategy that highlights your unique strengths and communicates relevant messages to your target market. We help you stand out in the competitive construction consulting sector by delivering marketing solutions that build trust, showcase your expertise, and ultimately drive business growth.
