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Award entries

Winning industry awards does more than put your name in lights: it’s a signal of your business’ capability.

At Harris Creative, we know about the benefits of winning awards – after all, we have a pretty impressive record ourselves! Award shortlisting and wins raise your profile in front of your target audience and speak eloquently about the quality of your products, the excellence of your service, or the robustness of your business as a whole.

But entering awards can be time-consuming, which is why we recommend letting us take the hard work out of it. Our expert construction marketing team can proactively manage every aspect of your awards strategy, from selecting the right schemes for you, to crafting the entry and supporting material, to ensuring you share your shortlisting (and win) far and wide.

Our team will undertake the necessary research to put together a shortlist-worthy entry, liaising with your internal stakeholders to gather information and draft the entry, working with your team to finesse the content so that it stands head and shoulders above your competition in any given category. We can also support with presentations and interview prep, should that be required.

And when the shortlist is announced, we’ll be on hand with a ready-to-go marketing plan that will make a splash about your awards triumph on all of your owned marketing channels too.

 

Three reasons why you should include awards in your marketing strategy:

  1. Raising your profile and showcasing your work – An awards shortlisting allows you to take your key messages around a particular product or service to your audience. It’s a third-party endorsement that can set your work apart from the competition, and really make your customers take notice of your business.
  2. Networking opportunities – When you’re shortlisted, you have the chance to join the industry’s best and brightest in your sector on the day or night of the ceremony. Often, in construction industry awards, that gives you a golden opportunity to mingle with your potential customers and partner organisations in an exclusive setting.
  3. Team morale and celebrating your people – Awards are a great way to celebrate your people. Do you have a rising star you want to celebrate? There’s an award for that. Are you proud of how your team has pulled together to launch a new product line? There’s an award for that too! Awards allow you to put the heroes in your organisation under the spotlight, which can be wonderful for team morale.

Make your awards strategy more rewarding

Like all marketing activity, awards need to sit within your broader strategy. Taking a scattergun ‘see what sticks’ approach to awards will result in wasted effort and frustration. Instead, you should identify the more prestigious and well-regarded schemes in your area or sector, and focus in on those awards that will add value for your business – and the ones your customers will care about.

As construction marketing awards specialists, we can identify the right options for you as part of your wider strategy, without a single wasted word.

Get in touch today