Used effectively, internal communications can transform employees into brand ambassadors, powering up your sales and boosting your bottom line. That’s why we work to ensure that internal and external communications operate in tandem, supporting and amplifying each other.
Starting with a solid strategy is essential, and we can work with your HR team and directors to devise, research and implement this, from conducting a communications audit to informal interviews with colleagues from across your business.
From there, we create a bespoke response that will allow you to open up your internal communications channels and see them flourish: from effective e-marketing campaigns, colleague newsletters, making the most of your intranet systems, or colleague awards and rewards schemes.
And don’t forget to get your colleagues’ buy-in on external messaging too: with the right encouragement, your team can become brilliant advocates on social channels such as LinkedIn, amplifying your posts and increasing reach. Consider investing in training, and including the wider team in marketing activity, to help empower them even further.
If you’re kick-starting an internal comms campaign for the first time, it can be hard to know where to start. Here are three questions to ask about your internal communications from the very beginning:
As part of any internal comms strategy, we would encourage our clients to implement a feedback mechanism, so people across the business can get in touch with their thoughts. That way, you know what needs to be adjusted, or what you should do more of.
You’ll be able to tell if your audience is engaged through e-marketing open and click-through rates, as well as an increase in engagement from your colleagues on social media channels – but it’s also worth keeping an ear out for anecdotal feedback, and spotting whether more people are participating in company initiatives too.
If engagement with your internal comms is low, or you simply don’t know how to start with internal comms for construction companies, it might be time to bring in an expert to help you get on the right footing.