Vision Built manufactures both 3D volumetric modular systems and 2D light gauge steel frame (LGSF) panelised products from its manufacturing facility in Tubbercurry, County Sligo. In late 2025 the team was poised ready to debut its refreshed brand identity at Education Estates in Manchester and they tasked Harris Creative with supporting this as a key step in the Vision Built journey.
We worked with the Vision Built team on a three-month project basis specifically to provide PR support as part of the wider rebrand activity, centred around the launch at Education Estates in October.
We positioned the PR activity to wrap around the Education Estates launch with one pre-event release to tease the rebrand, followed by a framework contract win and completed project case study. All PR activity was created to tie in with the social media activity before, during and after the show, which was being handled in-house by Vision Built, to ensure a cohesive message across all platforms. We secured a mix of earned and paid media coverage in the targeted outlets both online and in print, with a particular focus on the education sector press.
The campaign was timed to maximise the impact of the rebrand which was officially unveiled during Education Estates. With a modest paid media budget, it generated 16 pieces of coverage all within the targeted press.