Working alongside CCF, British Gypsum and Isover, we developed a joint sustainability campaign that brought together the shared commitments of all three businesses. Our team shaped a clear and credible narrative that reflected CCF’s focus on collaboration, transparency and improved accuracy in sustainability reporting. The campaign needed to bring different voices together, build momentum ahead of an industry event and give CCF a strong platform to lead the conversation.
CCF wanted to move beyond product-focused messaging and highlight the sustainability ambitions of its key suppliers. Our brief was to create a unified platform that showcased real commitments and encouraged industry engagement with both the subject matter and the individual companies. Raising awareness was key, with all activity leading up to an in-person event where colleagues and customers could discuss the challenges facing their own businesses, including ESG reporting and data accuracy.
Our team worked closely with the client to shape the overarching campaign concept, Focused on Building for Good, creating a narrative that linked the sustainability priorities of CCF, British Gypsum and Isover.
We created a dedicated landing page on the CCF website to act as the central hub for the campaign, housing the core story, partner commitments and practical guidance. We also produced a long-form white paper to provide deeper insight and support lead generation, reflecting CCF’s commitment to helping customers navigate sustainability requirements with clarity and confidence.
To reach contractors, installers and sustainability-focused specifiers, we delivered a targeted LinkedIn advertising campaign supported by Google Ads to drive traffic and downloads.
Then after the event, we issued a press release to trade media and secured coverage across CCF’s core media list both online and in print.
In the lead-up to the industry event, the campaign helped build steady momentum by increasing awareness and engagement across key audiences. Paid search and LinkedIn worked well together to reach both high-intent users and a broader professional audience, consistently driving traffic back to the central campaign hub.
Once users reached the landing page, engagement was strong, with visitors taking time to explore the campaign content in more detail. The level of interaction on the page showed clear interest in the topic and confirmed that the campaign was effective in encouraging deeper engagement ahead of the event.
To conclude the campaign, a post-event press release was created and issued to CCF’s core media list, gaining significant press coverage across both print and digital titles.
By bringing three major industry voices together behind a single, credible sustainability message, the campaign strengthened CCF’s position as a distributor committed to supporting the sector’s transition to lower-carbon construction. With our team shaping the narrative and delivering a coordinated multi-channel approach, the message reached the right audiences at the right time and supported CCF’s wider ambition to champion collaboration and greater accuracy in ESG reporting.
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