CCF wanted to increase awareness of its full basket solution across the Midlands, positioning itself as the go-to supplier for contractors looking to source everything they need for a project from a single trusted partner.
The objective was to reach construction professionals at different stages of the buying journey, increasing visibility, driving qualified traffic to a dedicated landing page and encouraging contractors to engage with their local CCF branch.
To maximise reach we developed an integrated digital campaign combining Google Ads and paid LinkedIn activity.
Our PPC strategy targeted contractors and construction professionals actively searching for building materials, specialist products and supplier solutions. By carefully selecting keywords aligned with CCF’s services and optimising the campaign throughout its duration, we ensured the budget was focused on attracting relevant users with genuine purchasing intent.
Alongside paid search, we launched a targeted LinkedIn campaign designed to build brand awareness among decision-makers within the construction industry.
Using audience targeting based on location, industry and professional roles, we promoted CCF’s full basket proposition to the people most likely to influence purchasing decisions. The campaign encouraged users to visit the dedicated landing page and connect with their local branch for expert support.
The combined campaign successfully increased CCF’s visibility across the Midlands and generated strong engagement from its target audience.
Key outcomes included:
By combining Google search advertising with targeted LinkedIn promotion, the campaign reached users throughout different stages of the buying journey, from those actively searching for suppliers to professionals discovering CCF’s wider offering through social media.
This integrated approach reinforced CCF’s position as a trusted construction supply partner, helping increase awareness of its complete product offering while generating meaningful traffic and engagement from the right audiences.
The campaign demonstrates how combining PPC with paid social can create a stronger customer journey, extending reach beyond search alone and ensuring brands remain visible wherever their customers are researching, planning and making purchasing decisions.
Whether you’re launching a new product, targeting a specific region or looking to generate more qualified leads, our team can help you create integrated PPC and paid social campaigns that deliver measurable results.
Get in touch today to find out how we can help your business reach the right audience.