CCF, one of the UK’s leading distributors of insulation, drywall and ceiling products, partnered with Harris Creative to deliver a targeted Pay-Per-Click (PPC) search campaign to promote Knauf Aquapanel Indoor. The objective was to raise awareness of Aquapanel Indoor as a high-performance internal wall solution, while driving high-quality, high-intent traffic from contractors and specifiers actively searching for internal drywall systems.
The core aims of the campaign were to:
Our PPC specialists developed a focused search campaign designed to capture demand at the moment users were actively looking for internal wall solutions.
Working closely with CCF and Knauf, we defined campaign objectives, keyword strategy, ad messaging, locations and budget parameters to ensure the activity aligned with wider brand and product goals.
The tailored PPC strategy included:
Over the two month campaign period, the PPC activity delivered strong visibility and engagement, successfully capturing demand from users actively searching for internal drywall and wall lining solutions.
Key outcomes included:
The campaign successfully reinforced Knauf Aquapanel Indoor’s position as a reliable internal wall solution within CCF’s product portfolio, reaching contractors and specifiers at the point of active search. This PPC activity formed part of CCF’s broader digital marketing approach, supporting product visibility and awareness alongside other online and offline marketing initiatives.