CCF, a leading building products distributor launched a new business information tool designed to support customers in tracking and reducing vital data for their projects. With the construction industry increasingly focused on data-driven insights, the tool represented a valuable step forward in making supply chain information clearer and more accessible.
At Harris Creative, we have built a long-standing partnership with CCF, working together on strategic campaigns that support their evolving digital offering. For this initiative, we were tasked with raising awareness of the tool’s capability through a dual-branded campaign, ensuring it reached the right professional audiences and communicated its value as part of a wider approach to data capture and project management.
To drive awareness of the business information too, we developed and executed a targeted paid LinkedIn and Google Ads campaign strategy to:
Building engagement with the business information tool, we implemented a two channel digital strategy.
On LinkedIn, we crafted a paid campaign targeting decision makers across construction roles. Using precise job titles and industries we ensured the ads reached professionals most likely to benefit from the tool. We devised creative messaging to highlight the tool’s role in supporting data transparency and compliance which are key concerns in today’s built environment. The result was a high volume of qualified traffic and strong brand engagement from a highly relevant audience.
For PPC, we launched a Google Ads campaign built around high intent and sustainability related search terms. Our approach focused on awareness and relevance ensuring that users actively searching for data tools dealing with carbon reporting, embodied carbon, and sustainable construction found the business information tool at the top of their results. We refined the ad copy to improve click-through rates, which ultimately exceeded 5%, significantly above B2B averages. This channel was a key driver of direct traffic to the tool’s landing page, converting interest into action.
The campaign made an immediate and measurable impact, generating strong engagement across both paid channels and driving quality traffic to the BI tool landing page.
On LinkedIn, the paid campaign delivered impressive visibility among CCF’s target audience. The ads generated high volumes of impressions, clicks, and engagement from decision makers, helping to establish CCF as a proactive, forward-looking brand and to raise awareness of its digital innovation.
On Google Ads, the campaign achieved a click-through rate (CTR) of over 5%, well above the typical B2B benchmark of 2%. This high performance was a direct result of targeted keyword strategy, compelling ad copy, and ongoing optimisation ensuring we connected with users actively searching for sustainable construction solutions.
Together, the campaigns proved that with a clear message, smart targeting, and ongoing optimisation, it’s possible to drive meaningful results. The data tool launch not only reached the right eyes but also helped position CCF as a leader in building innovation.
Do you have a similar project in mind or planning to launch a digital tool? We’d love to help bring it to life. Get in touch today.