Novus Property Solutions is a leading property maintenance and decarbonisation contractor with a nationwide presence across the UK. With a heritage dating back over a century, the company delivers a broad range of services from planned maintenance and building refurbishments to compliance and retrofit solutions across various sectors including social housing, education, healthcare, and commercial. Known for its commitment to quality, social value, and sustainability, Novus combines deep industry expertise with a modern, customer-focused approach to service delivery.
Novus Property Solutions has built a strong reputation in the property services sector, trusted by communities and organisations across the UK. With its services expanding and more people looking online for support, Novus wanted to strengthen its digital presence and make sure the website reflected who the company is and what they do best, making it easier for people to find Novus and understand the full range of services offered.
We supported Novus in strengthening its digital presence through a tailored SEO strategy enhancing search visibility, improving keyword targeting, and ensuring the website met the latest technical and SEO best practices to perform competitively in search engines.
We began with a full SEO audit to get under the surface of the site’s performance. This involved analysing keyword opportunities, competitor activity, and the current state of the website’s technical health. We looked at everything from how long the site took to load on desktop and mobile devices to how clearly search engines could understand the content. Our focus was on finding the areas where improvements would really make a difference. The insights we gathered helped us build a clear plan tailored to the client’s goals.
Once the audit was completed, we moved to implementation. We focused on changes that would deliver the most immediate and long-term value. Page speed was a priority. A slow website not only impacts user experience, it directly affects search rankings. Using tools like Google PageSpeed Insights, we made targeted improvements that enhanced load times across all devices.
We also refined the structure and content of key web pages. This included rewriting meta titles and descriptions, so they better reflected each page’s purpose, adding alt text to images for accessibility and SEO value, and improving internal linking to help users and search engines navigate the site more effectively. On the technical side, we cleared out common errors such as broken links and 404 pages. Redirects were put in place where needed, and we worked closely with Google Search Console to ensure every important page was correctly indexed and performing as it should.
The updates helped make the Novus Property Solutions website faster, more reliable, and easier to navigate, improving the overall experience for visitors. These changes will help people find the information they need quickly, whether they’re exploring services or looking for specific office locations. Beyond these immediate benefits, the work lays a strong foundation for ongoing digital growth. The website is technically sound, with a clear structure and content aligned with SEO best practices. This means it adapts well to changes in search engine algorithms and meets evolving user expectations.
This project demonstrates how thoughtful SEO work can transform a website into a valuable driver of brand visibility and business growth. It isn’t just about fixing issues, it is about creating a stronger, more purposeful presence online.
If your business is facing similar challenges, we can help you get your website working harder and smarter by building strategies that are clear, focused, and built to last.