For the second consecutive year, Harris Creative partnered with CCF and Keyline to deliver two major business conferences, each with its own personality, tone and creative direction. With both events taking place within a short timeframe, our team worked closely with our client to help manage the planning, design and delivery phases. The result was two standout experiences that reflected the individuality of each brand while maintaining the high standard expected across the wider Travis Perkins group.
CCF is one of the UK’s leading insulation and interior building products distributors, supporting contractors across commercial, residential and specialist sectors. Keyline is a national civils specialist supplying heavy building materials and drainage solutions to infrastructure, utilities and construction projects. Both brands operate at scale, with large teams, strong supplier networks and a shared commitment to service and expertise. The brands are noticeably different but both shared the same vision of what they wanted their conferences to achieve, which was to bring colleagues and partners together to align on strategy, celebrate achievements and set a positive direction for the year ahead.
The first event took place in London, where Keyline set out to create an atmosphere that felt bold, energised and competitive. The conference theme was ‘For the Win’ and this became the creative foundation, shaping a visual identity that was fun yet focused and full of movement and momentum.
Our team developed the full creative direction, from conference theme and early concepts through to final delivery. This included opening video scripts, stage graphics and animations, venue branding, menus, speaker slide templates, table materials, marketplace maps and a bespoke marketplace game designed to encourage participation.
Shortly afterwards, we moved to Manchester for the CCF conference, which carried its own dedicated theme and direction. Here, the focus was on people and the collective strength of the team. ‘Powered by Us’ became the guiding idea, shaping an identity that felt inviting and full of character.
The supplier marketplace area was transformed into a lively fairground, complete with themed zones and interactive elements that encouraged movement and conversation. To add an extra layer of engagement, we blended traditional design with AI to create playful portraits of the CCF team. These became a talking point throughout the event and added a sense of fun and personality that perfectly matched the theme.
Every creative asset, from theme development and the stage environment to the goody bags and thank you cards, carried the theme to help create an event that was people-centred and memorable.
Across both conferences, Harris Creative provided full creative direction, design and on-site support. We shaped the themes, developed the visual identities and produced every asset required for the events. This included menus, e-marketing, venue branding, stage graphics, animations, marketplace maps, the marketplace engagement game, table numbers, team portraits and all printed materials.
Our team visited venues in advance, coordinated logistics, managed print production and supported both set-up and live delivery. Weekly planning sessions with the client ensured everything stayed aligned, on track and fully integrated from start to finish.
Delivering two major conferences in quick succession required tight coordination, strong creative leadership and a collaborative approach. By developing two distinct themes and experiences, we helped CCF and Keyline celebrate their teams, engage their suppliers and create memorable moments that reflected the spirit of each brand.
Hayley Rogers, Communications Manager – CCF & Keyline, commented: “Harris Creative brought fresh ideas, strong creative direction and brilliant energy to both conferences and as a result, they really worked as part of an extension of our in-house team. Delivering two major events back to back is no small task, but their organisation, creativity and on‑the‑ground support made the whole process feel effortless and efficient. Each conference had its own identity, and both exceeded expectations thanks to Harris’ collaborative and proactive approach.”