Glidevale Protect is one of the UK’s leading manufacturers of construction and roofing products, offering solutions that improve the energy efficiency, ventilation, and weather protection of new homes. With specialist expertise across both the roofing and construction sectors, the company wanted to raise awareness of how its range of products can work together as part of a fully integrated solution.
The aim was to clearly communicate how this joined-up offer helps housebuilders and developers streamline their supply chain, reduce risk, and take a more holistic approach to the design of the building envelope. Our role was to help Glidevale Protect communicate this offer and position the business as a trusted and knowledgeable partner in the new build residential market.
Working closely with Glidevale Protect’s in-house team, we helped develop the concept of a ‘whole house solution’. This simple but powerful message became the foundation for a fully integrated marketing campaign designed to bring Glidevale Protect’s technical offer and comprehensive product range to life.
At the heart of the campaign is an interactive online house. This engaging digital tool allows users to explore each product category, see how systems work together, and understand the benefits of choosing a single source supplier. We helped shape the concept and messaging around this key asset, which now has a permanent home on the Glidevale Protect website, with links from the homepage, main navigation, and relevant product areas.
We developed a full suite of creative assets that reinforced the campaign’s core messages and directed attention back to the interactive house. This included:
We also supported the development of the interactive illustration, working alongside an external partner to ensure consistency with Glidevale Protect’s brand identity and technical positioning.
Every element of the campaign shared a consistent visual style, built on a strong creative platform that has been developed over several years of working closely with Glidevale Protect’s in-house marketing team. This ongoing collaboration and our deep understanding of the client’s needs and target audience helped us deliver a campaign that stands out while staying true to the brand.
To support measurement and insights, we embedded QR codes with UTM links across all campaign assets, including print adverts, social graphics, and video content. This enables Glidevale Protect to track user engagement and assess campaign performance across different channels. Early results are positive, with ongoing analytics providing useful data to inform future marketing activity.
This campaign has helped Glidevale Protect present a unified and compelling offer to one of its key target markets. The creative concept is flexible and will support future product messaging, laying a strong foundation for continued engagement and growth.