Over recent years, we have taken the lead in delivering every element of aluminium fenestration solutions manufacturer Senior Architectural System’s advertising activity. From initial planning and coordinating, through to creative design, media buying, and sending out final artwork, our comprehensive approach ensures a seamless process from start to finish.
With our in-depth knowledge of the construction sector, we understand the importance of targeting the right audiences through the right channels. Thanks to long-standing relationships with key industry publishers, we’re able to secure the most effective placements and negotiate preferential rates for our clients, ensuring maximum impact for their budget.
Senior’s advertising needs to reach different audiences, from fabricators and installers to specifiers, design consultants, and architects. We allocate the budget strategically across these sectors to ensure that each audience receives relevant messaging through the most trusted and widely read channels.
A central strength of the advertising campaign is the photography, which is led by professional project and architectural photographers. The visuals showcase Senior’s impressive portfolio by spotlighting real-world projects across the UK. Harris handles the photography in-house to ensure we have the relevant visuals for each placement, and to maintain an efficient process.
The campaign placements include full-page adverts with different designs to highlight various product ranges and services, alongside editorial features, solus email campaigns, and front cover placements. This varied approach helps to build brand awareness, generate enquiries, and maintain Senior’s strong reputation across all parts of the supply chain.
James Keeling-Heane, sales director at Senior Architectural Systems, says:
“We first chose to work with Harris Creative because of their deep understanding of the construction industry, and more than ten years later, they continue to be a trusted partner. Over that time, Harris has delivered consistently creative, targeted, and results-driven marketing campaigns, all carefully tailored to our core markets. Their advertising support has played a key role in strengthening our presence in key media titles and helping us connect more effectively with our customers.”