The Harris Creative team loves to build successful partnerships from the ground up. So, when we first entered discussions with bespoke timber staircase manufacturer TwoTwenty, an employee-owned SME, we knew we could take their social presence to the next level.
From the first step – crafting a comprehensive social media strategy – to the day-to-day social media management, our team is creating engaging content that translates the technicalities into posts that resonate with the company’s core audience. And with follower numbers growing and growing, and the impact showing on TwoTwenty’s website visits too, we are proud to be making a big difference with a client that shares our values.
Any marketing activity begins with a solid strategy and that was our first step with TwoTwenty. Our initial strategy session allowed us to build a comprehensive social media strategy that would guide all our activity in the following months, and set us on the path (or stairway) to success.
The strategy covered:
Once agreed, the strategy acted as a roadmap for a successful social media management programme, ensuring we are striking the right tone to resonate with potential customers in the building trade and builders’ merchant market. Our content plans, including visual elements, are built around the central content pillars, meaning that we never stray from our goals and keep the focus on what we know works for TwoTwenty’s audience.
The impact of our social media management is clear: TwoTwenty’s LinkedIn followers have more than tripled in the eight months since we took over management of the channel, and engagement rate on the page has similarly increased three-fold.
This is particularly impressive given that our current strategy is based on organic social media management only. That means that the channels growth isn’t down to sponsored posts or advertising: it is entirely on the merit of the content and community management.
But we know that social media stats only tell part of the story. And there’s evidence of the success of our strategy elsewhere too, with a significant increase in visits to TwoTwenty’s website since we began working together. In particular, there has been a rise in first time visitors to the website, indicating that we are reaching new potential customers and giving them a reason to seek the company out online.
We’re delighted that follower numbers are climbing ever higher, and engagement remains strong among TwoTwenty’s core B2B audience. But more than that: our guidance has empowered TwoTwenty’s team to boost their online presence, giving them engaging and informative content for senior members of the team to share with their own networks thanks to our team’s expert guidance.
Commenting on the impact of our social media strategy and management, Scott Peden, Managing Director at TwoTwenty, said: “TwoTwenty has always been a dedicated and skilled business providing fantastic service and expertise to our customers.
“What Harris Creative has done with our social channels has allowed us to present ourselves professionally online, to give our potential customers confidence in our abilities before they even meet our team.
“The growth of our following, the engagement, and the increase in our web traffic is thanks to their management but also their willingness to advise us on best practice, going above and beyond their remit to help us to deliver great results.”