Lighting up the fire safety glass market

Pyroguard website shown on laptop, tablet and mobile

What was the brief?

Pyroguard (part of the Technical Fire Safety Group) is the world’s leading independent provider of fire safety glass.

We were engaged by Pyroguard to create a new website with a complete design, brand and content overhaul to mirror its recent rebrand and support its continued growth by building a flexible website design to future-proof Pyroguard’s online presence.

Our key objective was to position Pyroguard as a knowledgeable and reliable international business with global reach and service. To this end, we knew that the content-rich website needed to be fully accessible, appealing to new emerging markets across the globe with all the content translated into six different languages. The site also had to be easy to navigate and fully optimised to provide the best possible functionality and user experience with intuitive content presented to visitors based on location and previous visits.

To support the new website, Pyroguard also needed a new lead generation portal to incorporate capture mechanisms across all markets and regions – this was phase two of the project.

What did we do?

Together with Pyroguard we created the core site map, which outlined all the sections and menus of the website, including any possible future developments and add-ons which may be required – keeping Pyroguard’s diverse end users front of mind throughout the process.

Pyroguard’s website had to be content-rich by design, hosting what could very easily have been an overwhelming amount of information – so clarity was key to creating a user-friendly website. With this in mind and to complement the company’s recent rebrand, we stripped the design right back and created an eye-catching spinning globe on the homepage to highlight Pyroguard’s global reach. We kept the homepage clean with detailed information ordered in separate sections of the website using clear signposting throughout to make the user journey easy to navigate. We also ensured the website was SEO friendly to complement Pyroguard’s extensive SEO programme and wide-reaching PPC campaign.

We worked with Pyroguard to create the site’s bespoke and completely interactive Product Selector Tool for phase two of this project. Using AI technology, it simplifies the specification process by identifying suitable products based on four key variables, before directing specifiers to make contact with Pyroguard for further technical support. The Product Selector provides Pyroguard’s sales team with a powerful lead generation tool.

What were the results?

The website launched in January 2022 and is already outperforming the previous website with a 35 per cent increase in monthly visitors on average. Month-on-month visitor numbers are increasing steadily with July 2022 representing an 82per cent increase on visitors to the site in July 2021.

The website provides Pyroguard’s customers and sales teams worldwide with an invaluable sales asset as well as positioning it as a reliable global company and a safe pair of hands.

Pyroguard’s new website is future-proofed, providing the foundations needed to match the company’s drive to increase its global reach.

Charline Adams, Marketing Communications Manager at Pyroguard commented: “We’re thrilled with our new and improved website. We wanted it to offer our customers a modern, user-friendly and ultimately valuable experience, providing them with all the information and resources they could need in an easily navigable and accessible format to support them through their specification journey. At the same time we wanted a website design that would elevate our brand perception, allowing us to compete on a level playing field with the competition worldwide, and I think our new website does precisely that. It certainly ticks all the boxes for us and we feel it was well worth the investment.”

Oliver Kunz, Sales Director for Pyroguard Germany said: “The newly redesigned website is a very helpful tool. It saves valuable time for both me and my customers by making it easier to search for documents. It’s so important that documents and information like this is available 24/7 and the new website makes that possible.”

Susana Calvache, Projects Coordinator for Pyroguard Iberia added: “The new website is totally focused on users to make our customers’ lives as easy as possible. They can easily find the info they need and download it in one click.”

The new website has also been shortlisted in the Best Use of Website category at the 2022 Construction Marketing Awards.

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