Knowledge Base

three female members from the Harris Creative team are sitting on the lounge discussing.

Construction marketing, product information, and the drive for better standards

Our joint MD, Kirsty Scott, in her latest blog discusses the Code for Construction Product Information (CCPI), the biggest talking point of 2024 in the construction industry. Click to find out more.

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The quote reads: if you are looking to take your social channels to the next level, investing in a messaging strategy could be the next step to interacting with your customers and potential leads in meaningful ways.

Our take on the 2024 social media trends – part two

Our social media team shares a list of social media trends for 2024 in a two part blog. Read the second part here.

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The quote reads: A key part of our role is to keep up with the latest trends and news in the social media world, so our clients don’t have to.

Our take on the 2024 social media trends – part one

Our social media team shares a list of social media trends for 2024 in a two part blog. Read the first part here.

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The quote reads: Before you start making your 2024 external communications plans, it’s time to focus less on just creating content and more on how that content is communicated.

Is anybody there? Why your content channel is as important as your content message

Our head of PR, Faye Harris Frost shares her tips and tools on how construction companies can communicate their key messages and content in order to build an effective marketing mix that will help them meet their business objectives.

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The quote reads: when you want a direct line to your customers in the construction sector, e-marketing is an effective, targeted and cost-effective option.

E-marketing: a direct line to your customers

Our joint MD, Neil Craven and designer, Lucy Phillips reveal how constructions companies can stand out from their competitors by leveraging e-marketing.

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The quote reads: over the years we've seen trends come and go on social media but one trend that we're certain is here to stay is the use of video.

Bringing movement to your social feeds

Our social media executive, Estelle Bradshaw, shares her top tips on how businesses can successfully leverage the use of video on social media in order to attract attention to their brand.

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The quote reads: Marketing can help to solve one of the most persistent problems facing construction companies: recruitment'

Building up your recruitment with help from your construction marketing specialists

Our joint MD, Kirsty Scott, is giving her top tips on how construction companies can harness the power of marketing to solve one of their most persistent problems which is recruitment.

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The graphic reads a well targeted and eye-catching presence at exhibitions, showcases and other industry events can capture the attention of attendees, and ultimately lead to enquiries and sales.

Stand out from the crowd: a guide to creating an engaging event

When it comes to exhibitions, showcases and other industry events they offer the ideal opportunity to promote your business. Our team shares five tips for getting the most out of exhibitions.

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The graphic shows a quote from the blog. It reads: "Companies should adopt a proactive, as opposed to reactive, strategy when it comes to mental health in the workplace".

How to create a happy, empowered workforce

Our PR account manager and mental health first aider Amy discusses how to create a happy and empowered workforce.

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architectural building

Why spring is the time for architectural photography

Our visual production manager, Mike, gives us the run down of springtime architectural photography and how take advantage of this season.

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The graphic is a quote from the blog, it reads: "Internal communications is there to inform and educate people, but what it's really about is reinforcing the fact that everyone is part of the same team."

People power: why your team hold the key to unlocking your internal comms potential

For many companies in the construction industry, internal comms is a challenge. Our joint MD Kirsty is sharing her tips for understanding and tackling this issue.

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The graphic shows a quote from the blog. It reads: "PPC is a good way to drive traffic to your website, but it can also help you to reach new customers and explore new opportunities".

Pay-Per-Click (PPC) Basics

Eager to take advantage of the benefits PPC can bring to your website but don’t know where to start? Our SEO and PPC executive, Zeitzan, is sharing her beginners guide to help with the basics.

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This graphic is a quote from the author, Faye. It reads: "When everyone is talking about sustainability, do you you make your voice heard without resorting to inflated claims and token gestures?"

Greenwashing – the dirty truth

Our head of PR, Faye, is giving her top tips on how to avoid greenwashing to ensure transparency and truthfulness in your marketing messages.

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The image shows Zeitzan, our SEO and PPC executive.

10 tips for an SEO friendly blog

Our SEO and PPC executive, Zeitzan, is sharing her top tips for creating optimised blogs to help your website.

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The photo shows a candid image of several members of the Harris Creative team at the CIPR awards.

Five steps to writing a standout award entry

With awards season upon us and our recent shortlists at the CMA’s, our PR account manager Amy outlines how to write a standout award entry.

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The image shows the author, Zeitzan, our SEO and PPC executive.

The Harris SEO Glossary of Terms

Our SEO and PPC executive Zeitzan is sharing all the essential buzzwords and terminology you need to understand to get started with SEO.

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