Knowledge Base

The graphic reads: for every sector, there is a media list full of opportunities to connect with your customers, whether they are specifying or installing your products or considering your specialist services

Does traditional media still have a role in modern marketing campaigns?

In our latest blog post, head of PR Faye Harris-Frost explores whether traditional media still holds value in today’s modern marketing campaigns in the construction sector. Read to find out what she thinks.

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The graphic reads: landing pages are key to guiding potential customers through their journey and turning their interest into action.

Landing pages that convert: unlock your full potential

In our latest blog, our SEO and PPC executive Zeitzan and our project coordinator Elle dive into the significance of landing pages, explore the key elements that make them high-performing, and share best practices for optimisation.

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The graphic reads: From initial contact, follow-up, quotes or bids, and then aftersales service, every touchpoint with your customer should be of the same high quality and should reflect your brand and its values

Building your brand: a roadmap for your customer’s journey

Our joint managing director, Neil, shares his insights on emerging opportunities and challenges in the construction industry, highlighting the importance of strong sales and marketing collateral for companies looking to excel and differentiate themselves.

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The graphic reads: Standing out on social platforms is no longer just about having good quality products or services: it’s also about being able to put yourself in front of the right audience at the right time. This can be done effectively with paid advertising.

Building success – a guide to paid social ads for the construction industry

In our latest blog post, Estelle our social media executive explores the fundamentals of social media advertising, its mechanics, and its impact on the construction industry.

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three female members from the Harris Creative team are chatting in the meeting room

An update on our 2024 social media trends

Our social media team revisits the social media trends from the two-part series published earlier in the year. Read more to find out how these trends are progressing.

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The graphic reads: investment into the housing sector is good news for the construction industry but there are barriers to be broken or overcome to achieve this.

New government: now what? How the change at the top could impact construction

After a whirlwind election cycle, we woke up to a new government and a new Prime Minister. Our joint managing director, Kirsty Scott, in her latest blog discusses what this really means for the construction industry and the wider built environment.

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The image shows a female designer attending a design festival

Dani’s big day out at Birmingham Design Festival!

It’s officially festival season and our designer Daniella Atherton shares her key takeaways from attending the Birmingham Design Festival, one of the UK’s largest celebrations of local, national and international design. Read all about it here.

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The quote reads: over time, your business grows and changes, so you shouldn't be afraid to revisit your brand messaging.

How can you keep hitting the mark with your construction marketing messages?

Our joint MD, Neil Craven shares a series of questions that help clients get to the heart of whether or not their marketing collateral is working for their customers and stakeholders. Read to find out more.

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The image shows a male on the left side and a female on the right side and the title reads learning at work week

Analysing marketing analytics to benchmark success

It’s Learning at Work Week and this year we are putting the spotlight on marketing analytics across all channels and what they mean for our clients. Read to find out more.

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three female members from the Harris Creative team are sitting on the lounge discussing.

Construction marketing, product information, and the drive for better standards

Our joint MD, Kirsty Scott, in her latest blog discusses the Code for Construction Product Information (CCPI), the biggest talking point of 2024 in the construction industry. Click to find out more.

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The quote reads: if you are looking to take your social channels to the next level, investing in a messaging strategy could be the next step to interacting with your customers and potential leads in meaningful ways.

Our take on the 2024 social media trends – part two

Our social media team shares a list of social media trends for 2024 in a two part blog. Read the second part here.

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The quote reads: A key part of our role is to keep up with the latest trends and news in the social media world, so our clients don’t have to.

Our take on the 2024 social media trends – part one

Our social media team shares a list of social media trends for 2024 in a two part blog. Read the first part here.

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The quote reads: Before you start making your 2024 external communications plans, it’s time to focus less on just creating content and more on how that content is communicated.

Is anybody there? Why your content channel is as important as your content message

Our head of PR, Faye Harris Frost shares her tips and tools on how construction companies can communicate their key messages and content in order to build an effective marketing mix that will help them meet their business objectives.

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The quote reads: when you want a direct line to your customers in the construction sector, e-marketing is an effective, targeted and cost-effective option.

E-marketing: a direct line to your customers

Our joint MD, Neil Craven and designer, Lucy Phillips reveal how constructions companies can stand out from their competitors by leveraging e-marketing.

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The quote reads: over the years we've seen trends come and go on social media but one trend that we're certain is here to stay is the use of video.

Bringing movement to your social feeds

Our social media executive, Estelle Bradshaw, shares her top tips on how businesses can successfully leverage the use of video on social media in order to attract attention to their brand.

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The quote reads: Marketing can help to solve one of the most persistent problems facing construction companies: recruitment'

Building up your recruitment with help from your construction marketing specialists

Our joint MD, Kirsty Scott, is giving her top tips on how construction companies can harness the power of marketing to solve one of their most persistent problems which is recruitment.

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