Knowledge Base

The graphic shows the joint MD of Harris Creative, Kirsty Scott on the right and a quote on the left that says " AI has cemented its place amongst the marketing tools at our disposal, but we know that it’s exactly that: an aid to our creative thinking, not a replacement for it".

The time and place for AI in construction marketing: Harris Creative’s policy

Our new AI policy sets out how we use artificial intelligence to streamline processes, protect client confidentiality, and stay true to our values of authenticity and industry expertise in construction marketing.

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The image shows "Professional photography showcasing high-rise buildings and industrial sites, with on-site Harris Creative's photographer capturing the architecture."

The importance of quality photography in construction marketing

This blog discusses the importance of professional photography in construction marketing – from showcasing projects and products to enhancing social media, print, and press coverage. Discover how the right images can elevate your brand and support your business goals.

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Collage showing the MD of Harris Creative attending UKREiiF and a Women in Property event, featuring panel talks, networking, and social gatherings.

An insider’s view on UKREiiF: what’s got the construction industry talking?

Our joint managing director, Kirsty Scott, brings us her take on the hot topics from this years’ UKREiiF.

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The image shows a quote on the left that says “All companies have a responsibility to protect their employees’ mental and physical wellbeing but how these initiatives are conveyed can make a huge difference.” Beneath the quote is a blue box with the name “ by Amy Metzelaar, PR account manager at Harris Creative who is featured on the right side.

Why authentic communication around mental health matters

Mental health support in the workplace goes far beyond awareness weeks. In this blog, Amy Metzelaar, PR account manager and mental health first aider at Harris Creative, explores how clear, compassionate communication can foster a culture of wellbeing.

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Quote graphic for Learning at Work Week 2025 featuring Zeitzan Palazli, SEO and PPC executive, saying: “For me, good marketing doesn’t only mean smart campaigns or powerful visuals – it’s about honesty. It’s about using our skills to teach, support, and build trust.”

Learning at Work Week: why lifelong learning matters more than ever

In our latest blog, we’re celebrating Learning at Work Week and Zeitzan, our SEO and PPC executive reflects on what lifelong learning really means. Read the full article to discover how we embed lifelong learning into everything we do.

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The graphic reads "April is a great time to take a fresh look at your marketing strategy and adjust your plans for the rest of the year"

Tips for spring cleaning your marketing strategy

In this blog, our joint MD, Kirsty Scott, shares valuable insights on how businesses can refresh their marketing strategies as the new financial year begins.

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The graphic reads: "Engaging with awareness days is a golden opportunity for companies to boost brand visibility, showcase expertise, and give a boost to social media platforms. But there’s a right way to do it—and a few pitfalls to avoid. That's why we have created this handy guide to help!"

Top tips for engaging with awareness days

Engaging with awareness days is a great way to boost your brand visibility and create meaningful content. But there’s a right way to do it. In this guide, we share essential do’s and don’ts for making the most of these events.

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The graphic reads 'we looked at the Spring Statement through the lens of the construction sector and what it means for our clients"

Will Rachel Reeves’ planning reforms help the construction sector build 1.3 million homes? Our reaction to the Spring Statement.

Our joint managing director, Kirsty Scott, takes a closer look at today’s Spring Statement announcement and how it could affect the construction sector, including the boost in capital spending, the potential impact of planning reforms on housebuilding, and the ongoing skills gap that continues to challenge the industry. Read to find out more.

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The graphic reads 'it is critical for employers to foster inclusive, supportive workplaces where neurodivergent employees feel valued and empowered'

Changing perceptions this Neurodiversity Celebration Week

In honour of Neurodiversity Celebration Week, Elle, our project co-ordinator shares her personal journey with ADHD and reflects on the importance of fostering inclusive workplaces.

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The graphic reads: housebuilding is the bread and butter of the construction sector, whether it's city centre apartments, family homes, or social housing, and the HBF's own reports set this out plainly.

New Homes Week: the benefits and barriers to building more new homes

In this week’s New Homes Week blog, our joint managing director, Kirsty Scott, takes a closer look at the state of UK housebuilding and what’s holding it back. She explores the challenges facing the sector and why government support is crucial to getting housebuilding back on track.

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The graphic reads: whether you're optimising for search engines (SEO) or creating compelling social media content, the strategic use of keywords can significantly enhance your visibility and engagement

The ultimate guide to using keywords for SEO and social media growth

In our latest blog, our SEO and PPC executive Zeitzan Palazli and social media executive Estelle Bradshaw dive into the best practices on how to harness the full potential of keywords for both SEO and social media, helping you elevate your online presence.

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The graphic reads: for every sector, there is a media list full of opportunities to connect with your customers, whether they are specifying or installing your products or considering your specialist services

Does traditional media still have a role in modern marketing campaigns?

In our latest blog post, head of PR Faye Harris-Frost explores whether traditional media still holds value in today’s modern marketing campaigns in the construction sector. Read to find out what she thinks.

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The graphic reads: landing pages are key to guiding potential customers through their journey and turning their interest into action.

Landing pages that convert: unlock your full potential

In our latest blog, our SEO and PPC executive Zeitzan and our project coordinator Elle dive into the significance of landing pages, explore the key elements that make them high-performing, and share best practices for optimisation.

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The graphic reads: From initial contact, follow-up, quotes or bids, and then aftersales service, every touchpoint with your customer should be of the same high quality and should reflect your brand and its values

Building your brand: a roadmap for your customer’s journey

Our joint managing director, Neil, shares his insights on emerging opportunities and challenges in the construction industry, highlighting the importance of strong sales and marketing collateral for companies looking to excel and differentiate themselves.

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The graphic reads: Standing out on social platforms is no longer just about having good quality products or services: it’s also about being able to put yourself in front of the right audience at the right time. This can be done effectively with paid advertising.

Building success – a guide to paid social ads for the construction industry

In our latest blog post, Estelle our social media executive explores the fundamentals of social media advertising, its mechanics, and its impact on the construction industry.

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three female members from the Harris Creative team are chatting in the meeting room

An update on our 2024 social media trends

Our social media team revisits the social media trends from the two-part series published earlier in the year. Read more to find out how these trends are progressing.

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