The third in the trilogy: a new web presence for Kingfisher Louvres
Following the successful launches of new websites for Glidevale Protect and Passivent, Harris Creative took on the third in the trilogy of Building Product Design’s construction product websites: Kingfisher Louvres.
Kingfisher’s previous website was old-fashioned with poor functionality, so our web development team worked alongside the company’s in-house marketing team to identify precisely what was required of the new site. Crucially, the site had to position Kingfisher Louvres alongside its sister companies as a professional and reliable supplier of building louvres.
The challenge was to create a stand-alone site that complemented the existing websites’ branding but still with its own identity, making it clear that Glidevale Protect, Passivent, and Kingfisher Louvres all fit beneath the same brand umbrella.
First impressions count for a lot
Harris Creative’s design department had previously created Kingfisher’s logo, with its distinctive blue and yellow colour palette and typeface, which informed the visual identity of the site.
In order to hold visitors’ interest and quickly convey the scope of Kingfisher’s capabilities, we opted to include an attention-grabbing video element on the homepage of the site. However, with the client’s instruction to stay within a sensible budget, Harris devised an innovative and cost-saving solution.
We created a video – from storyboard to finished asset – which animated existing still images to create a sense of movement with a panning effect across the assets, delivering a visually arresting result without requiring a separate photo or video shoot.
We ensured that all existing case studies were migrated over to the new custom WordPress site, and ensured that it was easy for the client to add new content as they needed, so the site will be well-maintained and populated throughout its lifespan.
Delivering on data capture
A core goal for the site was to build Kingfisher’s database, which required some unique functionality to be switched on. Kingfisher needed the site to be SEO-rich and to have enough information to keep browsers on the site – but without giving away too much technical information for ‘free’.
Our lead developer Richard created a function whereby certain downloadable elements were ‘locked’ until a user ‘unlocked’ them by inputting their email address, allowing Kingfisher to re-market to those users and build its bank of potential customers.
With the construction products sector more competitive than ever, having a function like this provides a valuable lead-generation tool for the Kingfisher sales team too.
Keeping eyes on Kingfisher
In the first month after going live, the number of users on the site increased by 120%, with a 171% increase in organic sessions and a 117% growth in pageviews. The subsequent month saw user numbers grow a further 98%, with pageviews also increasing by 20% – showing that there is a healthy appetite for Kingfisher’s content, and the website has delivered on its key metrics.
Completing the suite
Now that Building Product Design’s three sub-brands have fully refreshed online presences, the Harris Creative web team is turning its attention to the parent company with a new website in the works and due to launch later this year.
We’re proud to have helped set the platform for this innovative group of companies.
“We are really pleased with the new Kingfisher Louvres website designed by Harris Creative. Navigation around the site is now much better and the statistics on pageviews, visitor numbers and bounce rates have all improved.
The website followed a similar structure to others that Harris had designed for us, but additional features were added which have proved very successful. The drawing downloads feature in particular is extremely popular and we are delighted with the results of this so far, in addition to the valuable leads for our sales team.
The project ran really smoothly and Richard was an extremely helpful contact who responded quickly to our requests or queries – nothing was too much trouble”
Karen Scrace
Product Manager – Passivent & Kingfisher Louvres