A trio of brochures for Senior
Three is the magic number
As the largest privately owned aluminium fenestration systems house in the UK, Senior Architectural Systems has an impressive and varied product range. To showcase the company’s core offering, we were asked to create three separate brochures that would appeal to both Senior’s specification and trade customers. It was important that each brochure worked individually and as part of a collection, providing accessible product information and showcasing the other services that Senior has to offer.
Taking a new view on Senior’s products
Looking at Senior’s core product range of windows, doors and curtain wall systems, we needed to create a strong identity that worked across the three brochures. We also needed to spend time collating all the relevant technical information and project imagery to ensure that each of the products was presented in a comprehensive and creative way.
We also worked closely with the team at Senior to establish the other key messages that needed to be included. Here we were able to create informative copy that provided detail on Senior’s technical resources, including help with Building Regulations compliance, as well as general information on the company, it’s heritage and its sustainability commitments.
A collective campaign
The strong visual identity and user-friendly format of the new product brochures has successfully set the tone for Senior’s ongoing marketing materials. To future-proof and provide the client with a cost-effective method of updating the material if and when new products are launched, we also suggested creating the brochures as digital assets that can be easily and conveniently downloaded from Senior’s website. This also allowed the sales team to share the information quickly and easily via email.
Once completed, the new brochures were promoted via a press release to Senior’s target media as well as on social media.
Senior is one of our longest-standing clients and with several more projects, campaigns and collateral in the pipeline, there is plenty going on!
“It’s vital that all product information is communicated in an accurate and accessible way and having worked with Harris Creative for over a decade, we knew that they would be the best team for the job. Creating three brochures in quick succession required a strong understanding of both our products and our customers and we are delighted with the end results. The three brochures showcase what we can offer, but more importantly give a real flavour of who we are as a company.”
James Keeling-Heane, sales director at Senior Architectural Systems.