Copywriting
Copywriting is about much more than words on a page. You only get one chance to make that all-important first impression and ensuring your copy is saying the right things in the right way is critical.
When used wisely copywriting is a vital marketing tool which goes beyond effective communication – it can set the tone for your construction business and cement your corporate identity too. Impactful and knowledgeable copywriting underpins the success of all manner of construction marketing including your website and company literature.
Copywriting services
We can turn our hands to any copywriting requirements including:
- Brochures and marketing leaflets
- Adverts in the construction press
- Award entries including sector and industry specific construction awards
- Website copy
- E-shots
- Digital PR and marketing
- Internal communications
How do we do it?
- Identify tone of voice
This is the cornerstone of good copywriting. We drill down to understand exactly who we’re talking to and what drives them to make sure our copy grabs their attention and (importantly) holds it. Copywriting with personality is much more likely to be read and remembered. - Extract key messages
We make it our business to understand your business. Our construction marketing expertise puts us in an excellent position to appreciate your key messages so we can communicate them succinctly. And, by aligning our copywriting with your overall business objectives, we make sure our words count. - Focus on clear, concise, precise copy
We love words and clever puns but we also appreciate the need for clarity especially when there is complex technical information to convey. We always focus first and foremost on communicating your messages concisely and accurately with minimal jargon.
Our experienced copywriting team is on hand to create compelling copy that will give your marketing activities a solid foundation. To find out more about how we can elevate your communications, get in touch with our team today.
