Video
If a picture is worth a thousand words, how do you put a value on video? When it comes to creating content, video is king.
This is especially true for construction marketing where you may need to showcase anything from the tiniest technical details of a product to towering projects spanning many months.
Putting your brand in the frame
At Harris, we have the in-house expertise to bring your projects to life with video – from getting the best out of our subjects for in-depth interviews, to incorporating sweeping drone footage and timelapse progression – all perfectly put together by our video-editing team. Our videos set the scene and tell the story in less time than it takes to boil a kettle.
We see time and again the influence of video as part of the marketing mix – social media posts featuring video consistently outperform other content, and the use of video adds depth and interest to your website too. Video is a cost-effective way to put your company’s expertise centre stage.
Behind the lens – what goes into a successful video
We work with you every step of the way. Whether you need support with the creative concept, writing a script or developing the initial storyboard for your video – it’s all part of the process and together we’ll make sure our video conveys your messages in the most effective way.
Our expert team is well versed in knowing how to reach key people depending on the platform so sizing and timing videos for social media or for other channels is just one way we work hard to ensure our videos are seen and your messages heard.
We’re proud to be able to offer a drone photography and video service in house too. Drone footage is the perfect way to show the wider context of a project as well as demonstrating scale and scope – literally elevating your video.
From a practical perspective our videographers are qualified and fully licenced drone operatives, are equipped with their own PPE and are well versed in health and safety within construction to ensure the footage we shoot and edit is fully compliant.
Above all, our videos are always tailormade to meet your objectives and goals and created to communicate your key messages in an engaging way for your target audience.
Videos as varied as they are versatile
To give you a flavour here’s just some of the types of video we’ve produced:
- Facebook Live Q&A style events with a panel of experts
- Project case studies showcasing different stages of a project as it comes together or how a product has been used throughout
- New product launches
- Highlighting stunning historic buildings and listed buildings
- Tailored social media edits which communicate key messages in seconds
- Animated logos and GIFs – short sharp and concise
- Animated short films or incorporating animated elements seamlessly within real world footage
- Recruitment campaigns
- Documenting industry events
- Health and safety and induction videos
- Short snappy corporate films which communicate your brand messages and help to define a company’s vision and mission as well as core business objectives
- Step by step or how to install videos
Video is a powerful marketing tool which adds colour and depth to anything from new products, flagship projects and recruitment to cut through the noise and make a lasting impact for construction marketing that works as hard as you do. Contact us today to find out how video can elevate your next marketing campaign.
Testimonials
“It was a pleasure to work with Mike to produce our Safety Induction Video. He has exceptional attention to detail and a full understanding of what we wanted to achieve and how we wanted the video to reflect our commitment to everyone’s safety. We’re looking forward to working with Mike to deliver our site operations video in the very near future”.
Tony Frost, health and safety manager – M-AR