Social Media
In today’s ever-changing digital landscape, creating and maintaining a social media presence can be intimidating.
Which is why our experienced team is on hand to effectively set up, create content for, and maintain multiple social channels relevant to your brand.
What are the benefits of having a social media presence?
Whilst the benefits of having a social media presence may be more obvious for companies with B2C models, with the right approach and strategy, the same channels can be utilised for B2B businesses, including construction companies, too. Using social media can also:
- Provide an outlet for pushing brand messages and identity or campaigns
- Increase reach for your existing and new construction marketing content, e.g., through your website landing page or blog links, or other promotional materials
- Create another touchpoint for your potential customers and clients
- Increase your brand awareness through reach
- Provide additional means of contact
- Improve your search engine optimisation so your target market can find you easier
Our approach
As one of the North’s leading construction marketing agencies, our experienced and socially-savvy team can take over existing social platforms and create new accounts with custom content that accurately reflects your construction company’s brand.
We also propose campaigns to run throughout the year, interconnected with your company activities and our in-house services, and we’re constantly on the lookout for relevant trends and topics to jump on immediately.
Plus, with our talented in-house photography, videography, and design teams, we can provide assets to support your communications, from crisp photos and videos to showcase your construction products/services in the best light, to branded headers and bespoke digital graphics to draw attention to your posts and profiles.
Social media advertising
If you’re looking to take your social presence one step further, our team also offers advertising services that are tailored perfectly to the construction and built environment sectors.
Knowledgeable in setting up and monitoring sponsored content across a range of platforms, they know how to make the most of your budget, and can provide regular results in line with your campaign or marketing objectives.